The Craft of Writing: Interview with Michael Wallace (Part II)

David Gaughran

Wolves_ebook smallerToday I have Part II of my interview with Michael Wallace – an author who has sold over 400,000 e-books since he started self-publishing in January 2011.

If you missed Part I yesterday, that’s here and make sure to read that first.

In this second installment, Michael talks about the kind of marketing that has worked for him, his advice for newer self-publishers, and his take on the 10,000 hours theory as it applies to the craft of writing.

We talked about author platform, but that’s only one aspect of marketing. While you don’t spend a huge amount of time blogging, or on Twitter or whatever, you do take an active role in promoting your books. What has been the most effective method, for you, in terms of reaching readers and growing your audience?

The two big things an author needs to do is to expand visibility and to…

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